AI & GEO Search Optimization Services

AI SEO — also called Generative Engine Optimization (GEO), AIO, or LLM SEO — is the practice of optimizing your content, brand signals, and authority to be cited and recommended by AI-powered search tools like ChatGPT, Google AI Overviews, Perplexity, and Gemini. Where traditional SEO earns a ranking position, AI SEO earns a citation in an AI-generated answer.

Traditional SEO optimises for ranking in Google’s ten blue links — using technical health, keywords, content quality, and backlinks. AI SEO optimises for appearing in AI-generated answers — using structured content, entity optimization, schema markup, semantic depth, and authority across the sources AI tools trust. They share foundational principles but require different tactical implementations.

GEO is the most widely-used term for AI SEO. It refers specifically to optimising content and brand signals to appear in generative AI search responses — as opposed to traditional organic rankings. Other terms used include AIO (AI Optimization), LLM SEO, and AI Search Optimization. We use them interchangeably.

No — it extends it. Strong traditional SEO (technical health, content authority, backlink profile) is the prerequisite for AI search visibility. 76.1% of AI Overview citations also rank in Google’s top 10. The most effective approach invests in both simultaneously. We offer integrated programmes covering both.

Yes — though we can’t guarantee specific citations, as AI systems make their own retrieval decisions. We build the content structure, entity signals, topical authority, and external mention profile that significantly increases the probability of your brand being cited. Our clients have achieved citations in ChatGPT, Perplexity, and Google AI Overviews through our GEO programmes.

We track: citation frequency across ChatGPT, Perplexity, Google AI Overviews, and Gemini (manual testing); AI-referred traffic in GA4 (perplexity.ai, chat.openai.com, gemini.google.com); branded search volume trends; and share of voice in AI answers versus competitors.

Content structure improvements and schema can show AI Overview citations within 4–8 weeks. Building topical authority for consistent ChatGPT and Perplexity citations typically takes 3–6 months. AI search visibility compounds over time — like traditional SEO — because authority builds gradually.

No. AI systems often cite smaller, highly specific authoritative sources over larger general ones — because LLMs reward topical depth over brand size. In fact, being a niche authority on a specific topic makes it easier to earn AI citations than competing as a generalist against large brands.

AI-referred visitors convert at 23x higher rates than standard organic search visitors (Ahrefs, 2025). GEO delivers 4.4x higher conversions than traditional SEO, with reported ROI of $3.71 per $1 invested (Incremys, 2026). Companies see 300–500% returns within 6–12 months. The ROI potential is significant — particularly because AI SEO is currently under-invested by most brands.

Yes — because the citation pattern for AI search is different from traditional rankings. ChatGPT, for example, cites pages ranking at position 21+ in 90% of cases — meaning strong Google rankings alone don’t guarantee AI visibility. AI SEO requires deliberate content structuring, entity optimization, and external authority building beyond what traditional SEO delivers.